Spend by Search Intent
How your budget is distributed across query intent types. Irrelevant and Informational spend is largely recoverable via negative keywords.
Waste Breakdown
Where unrecoverable budget is going by waste category
Spend by Match Type
How different match types are contributing to budget consumption across tracked terms
Actionable Recommendations
Prioritized by impact. Critical and High items represent the majority of recoverable waste — start there.
Irrelevant & Informational Spend
Terms that should never have matched your ads, sorted by spend. Rows marked with a warning have not yet been excluded.
What qualifies as waste: Irrelevant = competitors, wrong-service queries (chiro, PT, massage, ortho, surgery). Informational = how-to, exercises, symptoms, stretches — researchers not bookers. Every dollar here is low or zero probability of conversion.
| # | Search Term | Intent | Campaign | Ad Group | Match Type | Status | Impr | Clicks | CPC | Spend | Action |
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Search Terms Explorer
Browse all tracked terms with spend. Filter and sort by intent, campaign, or match type.
| # | Search Term | Intent | Campaign | Ad Group | Match | Status | Impr | Clicks | CPC | Spend |
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